I love handmade jewelry because you can see the maker's choices in the details. But I don't think you need to hand-make every link of every chain to run a successful permanent jewelry business.
Different products, different economics
A handmade decorative chain can be an amazing signature product. Making standardized everyday chain is a different proposition: consistency, volume, labor, and strength all matter. If you're considering a custom link style, build a test batch and record how much time one foot actually takes to make.
Start with samples
Sketch the geometry, decide on the metal, and make a short test length with consistent link dimensions. For a handmade chain that will be worn, assess how links deform, catch, and wear under daily movement. Any joining or welding procedure should follow the manufacturer's instructions for the actual metals and equipment being used.
My favorite approach is to pair one handmade focal element with high-quality commercially made chain. It gives the piece character without forcing you to spend hours on invisible labor customers may not pay for.
Price the work you actually did
Include metal, scrap, findings, labor at a realistic hourly rate, finishing, and the time spent troubleshooting. Compare the total with a quality wholesale chain alternative. The answer might be to sell handmade chain as a premium, ready-made jewelry product rather than use it for every $50 permanent bracelet.
Where to start: Favorite metalsmithing tools and Pricing for profit.
Keep learning
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