I prefer pricing menus that customers can understand in about ten seconds. Too many tiers create decision fatigue, but a single price for every chain often leaves money on the table.
A simple menu structure
Try Classic, Signature, and Premium. Group chains by your actual materials, wholesale cost, finish, and brand positioning. Make the categories visibly distinct rather than creating three names for almost identical products.
At Bezalel & Co., one of my final menus featured $50 classic bracelets, $60–$70 premium selections, and $15 connectors, with anklets priced above bracelet length. Those were my business prices, not universal industry benchmarks.
The math behind each tier
For every chain, calculate cost per inch, average finished length, findings cost, waste allowance, labor and transaction fees. Then allocate a realistic portion of event fees, travel and overhead. Use that amount to determine a price that can support the business.
Make the sign easy to scan
Show a few chain samples under each tier, write out the price instead of hiding it behind a QR code, and keep add-on pricing legible. Customers love clarity. The sign itself can be beautiful without being confusing.
Free tools: Interactive price menu builder and bracelet pricing calculator.
Want a sign you can personalize? Make the price list your own with my free editable pricing menu guide.
Keep learning
Good technique and thoughtful business decisions begin with clear information. Browse the free supplier library, practical worksheets, and interactive tools.